Times Square Digital Billboard
National Brand Awareness Campaign
Times Square, New York City
Creating a visual that reads clearly from street level amidst the visual noise of NYC, while maintaining brand fidelity on a massive scale.
Designed the primary digital billboard creative for Missouri Star Quilt Co.'s feature in Times Square. The goal was to translate the brand's heritage and warmth into a high-impact, high-traffic digital environment.
Tools: Adobe Illustrator / Photoshop