Embedded Files
ROLE
Product Design & Campaign Direction
Product Design & Campaign Direction
SCOPE
Campaign Identity & Merchandise
Campaign Identity & Merchandise
TOOLS
Illustrator, Photoshop
Illustrator, Photoshop
The Challenge
Raise awareness and funds for the Breast Cancer Research Foundation (BCRF)
Designed a cohesive collection of apparel and accessories centered around the theme "Sew Strong." The project extended beyond merchandise into a digital marketing campaign, utilizing powerful statistics and community storytelling to drive engagement and donations.
Initial sketches and mood board concepts
The final logo
Exclusive Merchandise Collection: Apparel & Accessories
Influencer & Social Media Photography
Campaign Identity & Digital Assets
Google Sites
Report abuse