Embedded Files
ROLE
Lead Designer
Lead Designer
YEAR
2019
2019
SCOPE
Product Experience & Packaging, Integrated Digital Campaign
Product Experience & Packaging, Integrated Digital Campaign
TOOLS
Illustrator, Photoshop
Illustrator, Photoshop
The Challenge
Demystify the quilt-planning process by creating a unified visual system that translated complex layout options into intuitive instructions across both the physical packaging and the digital customer journey.
Developed a cohesive visual system that simplified the crafting process through intuitive packaging diagrams and extended that clarity into a high-performing digital campaign across email, social, and web.
Box & Kit Contents
Designed the custom T-shirt cutting template and the packaging for the fusible sheets included in this kit, ensuring a cohesive unboxing experience.
Structural Dieline
Translating brand identity into physical packaging, this dieline ensures seamless graphic continuity across all panels. The layout was engineered for production with precise management of bleeds, fold lines, and spot colors.
Digital Campaign
Extended the kit’s visual system into a multi-channel digital campaign, creating a frictionless journey from discovery to purchase. By maintaining strict brand consistency across web banners, social media, and mobile-optimized content, I ensured the product launch felt cohesive and accessible across the entire digital ecosystem.
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