Embedded Files
ROLE
Lead Designer
Lead Designer
YEAR
2021
2021
SCOPE
Branding, Digital Experience, Print, Campaign Creation
Branding, Digital Experience, Print, Campaign Creation
TOOLS
Illustrator, Photoshop, Eventbrite, Shopify+, Gempages, InDesign
Illustrator, Photoshop, Eventbrite, Shopify+, Gempages, InDesign
The Biggest Event of the Year for Missouri Star
Celebrating Missouri Star Quilt Co.’s 13th Birthday Bash, this comprehensive branding project captures the vibrant, retro-inspired spirit of a community-focused "Quilty Fun" festival. The design suite spans digital and physical touchpoints, including a responsive landing page mockup, a detailed multi-day event schedule, and promotional collateral for the "Come Together" Charity Quilt Auction. By blending a warm, sunset-inspired palette with playful typography and floral motifs, the visual identity creates an inviting atmosphere that honors the brand's heritage while engaging both local attendees in Hamilton, MO, and a global online audience.
Print Materials
Designed essential on-site materials to guide thousands of attendees through the 3-day experience. Deliverables included a pocket-sized fold-out schedule and promotional flyers for the charity auction.
Environmental Graphics and Merch
Merchandise & Brand Activation The visual identity extended beyond print into tangible goods. Designed custom tie-dye apparel, attendee swag bags, and main stage graphics to create a fully immersive festival atmosphere.
Identity and Digital Experience
Established a cohesive visual theme for the 4-day event with a responsive Web Design & Event Landing Page
Google Sites
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