As the lead visual strategist for one of the world's largest quilting brands, I am responsible for maintaining high click-through rates (CTR) and visual consistency across a rigorous weekly release schedule. The goal was to modernize the content visual language while retaining the core brand identity.

I manage the end-to-end production of digital assets for bi-weekly tutorial launches. My strategy focuses on three pillars:

Designing high-contrast thumbnails optimized for mobile visibility, utilizing psychology-driven typography and color theory to stop the scroll.