Missouri Star Quilt Co. (Hamilton, MO) is a destination for quilters worldwide. To capture regional traffic and drive visits to the physical "Quilt Town" shops, we needed to refresh the outdoor advertising presence along major highways. The goal was to create a visual that was instantly recognizable, on-brand, and legible at high speeds.

I executed a design that prioritized bold typography and iconic imagery. By reducing the visual clutter and focusing on a single, strong call-to-action, we improved legibility and brand recall for drivers.